BUSINESS

August 21, 2023

What is a Persona?

Persona is one of the most important concepts in business planning and marketing initiatives, and most companies today have adopted this concept. In this article, we will revisit the basic concept of persona.

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BUSINESS

August 21, 2023

What is a Customer Journey?

If you do not understand your customers, such as how they make decisions and what kind of content they use to obtain information, you will not be able to determine what measures to take and how to improve them, and you will end up wasting money and resources.

In this article, I will introduce a customer journey, which is used to understand customers in various situations such as design, service design, and marketing strategy.

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